Business Analytics for Microsoft Dynamics CRM
Marketing analytics
Measure ROI and prioritize investments
Marketing professionals increasingly need sophisticated analytics to justify return on investment (ROI) for their budgets. Today’s marketing manager must track which marketing campaigns are producing the most profitable opportunities and sales.
Analytics also provide insight to better manage campaigns and prioritize investments. Marketing dashboards and scorecards are used to monitor and evaluate campaign effectiveness, measure lead generation activities, and analyze customer value. Key marketing metrics include:
- Overall campaign effectiveness
- Most profitable/responsive market segments
- Number and value of leads/opportunities by campaign
- New leads per week/month
- Lead conversion per month
- Lead sales cycle duration
- Leads by owner, source, campaign, channel